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How it works

How it works. No sudden moves.

Four steps, in this order, from your first few lines to a business that runs while you sleep. Nothing is touched before you’ve agreed to it.

Let’s talkQuestions first

The four steps

The same four for every creator. What changes is how much you hand over.

  1. You leave a note.

    A few lines will do: who you are, your main platform and handle, and what’s taking your time. Agencies tell us their roster and what they’d hand over. The form is here.

  2. We talk.

    A proper conversation, not a pitch. You ask us as much as we ask you, and we say honestly whether we can help. If we can, the terms come next, in plain words, before you sign anything.

  3. We learn you.

    Your brand, your limits and your audience. With your permission we study your page, you draw the lines, and it all goes into a written guide you can read and correct. Then we set things up.

  4. We run it.

    You carry on being you. We keep watch over what you’ve handed over: the posting, your fans, the calendar and the admin. You can look in, step in or change your mind at any point.

Step one lands here. A few lines will do.

What to have ready

None of this is needed for the first note. It helps once we’re setting up.

  • The platforms you’re on, and which one matters most
  • What you want to hand over first, and what you’d rather keep
  • Your limits: topics, requests and words you don’t take
  • How you like money handled, and what you already charge
  • Where your files live now, however untidy

Untidy is fine. Sorting it out is part of [creator operations](/services/creator-operations/).

Once it’s running

We do

  • Run what you’ve handed over, at the hours it needs
  • Keep to your limits as rules, not suggestions
  • Tell you plainly how things are going
  • Ask before anything new

You do

Signing doesn’t mean handing over your account

The usual lineAn agency takes over your account and you find out what happened later.

Our viewWe work through access you grant, and you can take it back any time. The account stays in your name, and you can see what’s happening in it whenever you like.

For agencies, the same steps

Agencies follow the same four, with a brief instead of a page and standards agreed per creator. The detail is on for agencies and white-label.

Questions about getting started

What happens on the first call?

We ask about your page, what’s taking your time and what you want to keep. You ask whatever you like. By the end, we’ll both know whether it’s worth going further.

What do you need from me to get set up?

Your limits, what you’re handing over, and access to the parts of the business we’ll run. The list above covers it, and nothing is needed for the first note.

How long does setup take?

It depends on how much you hand over and how tidy things are now. Once we’ve seen it, we’ll give you an honest estimate rather than a number picked to impress.

Can I start with one service and add more later?

Yes. Plenty of creators start with one, see how it goes, and hand over more when they’re ready. You can hand things back the same way.

How do you keep me updated?

With regular check-ins in plain words: what’s been done, what’s working and what we’d change. And the account is always yours to look at.

What if I don’t like how something is done?

Tell us, and it changes. Your written guide is updated so it stays changed.

Do you change anything without asking?

Nothing new. Day-to-day work runs inside what you’ve agreed; anything outside it waits for your yes.

What does “we run it” actually cover?

Whatever you’ve handed over, day and night: social media, fan engagement, operations, or all three.

Let’s talk

Slip us a note.

Tell us what you’re building. We don’t sit on things for long.

What you need